Republican presidential nominee Donald Trump announced Monday that his campaign will broadcast a nightly program on Facebook Live that will run until Election Day.
The campaign will air the program at 6:30 p.m. from Trump Tower in New York City. The half-hour coverage will go live right before Trump’s 7 p.m. rallies, Trump’s advisers Boris Epshteyn and Cliff Sims told Politico. The show will also include conservative pundit from The Blaze Tomi Lahren.
“This is a HISTORIC movement. Together, we will once again make a government by, for, and of the people! Help us close out the final weeks of this campaign strong and WIN,” Trump wrote in a Facebook post that also include a link to a fundraising page.
The debut episode Monday night will interview Trump campaign manager Kellyanne Conway and adviser Jason Miller, according to Wired. Politico notes that Sean Spicer, chief strategist for the Republican National Committee (RNC) will also join the program.
During the video, Epshteyn and Sims said the tool is a way for the campaign to harness Trump’s large social media following and bypass traditional media, which the GOP nominee and his surrogates frequently bash as dishonest and biased toward Hillary Clinton.
Trump’s Facebook page gives his presidential campaign a significant platform. The campaign hosted a Facebook Live on the third and final presidential debate in Las Vegas, which garnered 9 million viewers according to Wired.
A few minutes into the first program, more than 60,000 viewers tuned in.
The debut of the show stokes speculation of Trump television network; The Financial Times reported last week that Trump’s son-in-law met with investors about possibly starting a network. And Trump campaign chairman Steve Bannon didn’t rule out the possibility of a Trump media venture if he loses the presidential race to Clinton.